Title: Bethesda Memorial Case Study
Client: Berchtold Corporation
Our original video assignment was simply to visit this hospital and collect beauty shots of our client’s products, but (sensing an opportunity) we lobbied to also shoot video interviews with key players in the surgical unit. By the time we left we had enough material for a fully endorsed case study video for our client -who liked it so much that they hired us to do more case studies at other hospitals. Mutual victory!