Project: UCF Athletics 2004 TV Campaign
Title: Corporate Coach
Client: UCF Athletics Association
In the summer of 2004, two exciting things were happening: UCF was hiring nationally-recognized sports figure George O’Leary as their new head football coach, and high definition digital video was quickly replacing film as an affordable way to shoot great-looking content. We shot two high definition television commercials for UCF that summer as part of the Addy Award-winning Coach O’Leary campaign. While you’re here, check out Straightening Up, the other Coach O’Leary spot from that summer.