Project: 2011 TV Spot Campaign
Title: Home Sold Guarantee
Client: Kara Homes & Associates
Shooting a TV spot on a green screen gives us (and the end client) a lot of flexibility in the post-production process. In the case of this three-spot series, we shot the content before the final look was even decided, allowing us to move quickly on the video production end, then present design options to the client using the actual foreground plate for the finished content.